News and Information


What Makes a Great Lead Magnet and How to Build a Massive Subscriber Database Faster than your Competitors. 0

Have you ever wondered why some blogs and websites get email addresses pouring into their email database while yours remains stagnant?

It’s frustrating, that’s for sure.

After all, you’re creating all this amazing content, promoting, engaging, building relationships and getting traffic but your email list still doesn’t seem to get moving.

So what is it that these blogs and sites are doing differently?

They’re offering their readers a free download to entice them into signing up to their email list.

One of the most common names for this is the lead magnet, but you may have heard people refer to it as an opt-in bribe.

Every business owner wants higher conversions at a lower cost. Heck, businesses of all shapes and sizes offer customers and prospects an incentive or a thank you reward at some point in the lead generation cycle, but is it enough to move the needle? 

Consider these issues when offering an incentive or opt-in bribe to customers. 

  • Do cash discounts "cheapening" or '"devaluing" your product or service in a customer's mind? 
  • Is the promise of future discounts or free shipping on their next order enough?
  • Is the incentive you are offering really helpful or beneficial to your customer? 
  • Does the incentive offered have a meaningful, real or perceived value or does it reflect poorly on your brand?

At the end of the day, every business wants more customers and better lead conversion but what are the true costs to your business both financially and brand image-wise?

Offers like these can turbocharge your list building efforts.

opt-in conversion page

It’s called a Lead Magnet, and if you don’t have one – or don’t have a good one – this article could literally change your life.

Lead Magnet –  noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.

The goal of the lead magnet is to maximize the number of targeted leads you are getting for an offer.

Lead magnets don’t have to be lengthy. Or complex. Or time-intensive to create.

In fact, a long and complex lead magnet will likely convert poorly.

You simply need to solve a specific problem with a specific solution for a specific segment of your market.

Here’s the key…

Your Lead Magnet must be consumed by the prospect for it to have an impact.

The perfect lead magnet will offer tremendous value within five minutes of the opt-in.

White-paper reports and brochure-styled information guides can be effective for some audiences but many miss the mark and lack staying power.

Cheat sheets, quick reference guide's and handouts work well.

They have a different “feel” to them than reports or guides.

They are generally very short (two page or so) and cut straight to an ultra-specific point. You can deliver these as checklists, mind maps or “blueprints.”

Here’s an example of a cheat sheet used as a lead magnet…

Lead capture page

Notice how the actual content is blurred out to build curiosity.

Your lead magnet needs to offer instant gratification. You don’t want your lead magnet to be a roadblock in your sales funnel, so ideally it should be able to be consumed or experienced in fewer than five minutes.

If the lead magnet is difficult to consume (a 300-page book, a 30-day email course) the conversion rates on this offer suffer.

Why a lead magnet will take your email list to the next level

Here’s the deal:

Most of your visitors will never return so if you don’t offer up a good enough reason for them to sign up to your list – they’ll be lost forever.

Offering “free updates” is not a big enough reason for anyone to stick around.

Sure, some people will and they’ll likely be super engaged but that will only be a hand full of people unless you’re getting an insanely huge amount of traffic.

Take a look at your competitors, those with the biggest email lists and see what they are offering. Chances are they’ll be using lead magnets to build their list.

Three important things to remember

Remember that your lead magnet is a tool to reach your ideal subscribers. That doesn’t mean that everyone is your ideal subscriber.

You also need to make it incredibly easy for your readers to access your lead magnet, otherwise they just won’t bother.

The content of your lead magnet needs to be easy to consume and helpful.

What if you just don’t have time to create a lead magnet?

Maybe you’re short of time or your lead magnet isn’t ready yet.

But whatever the situation, you can do something a lot better than just offering “free updates”.

So what can you do instead?

Have a look at our fast and easy solution to getting a killer lead magnet offer.

Lead magnet offer

In as little as 5 minutes you could offer one of our valuable quick reference guides as a lead magnet for your business.

Over the past 35 year's we have been producing the best, most detailed quick reference guides on over 500 subjects. 

With over 70,000,000 copies sold, the name - Permacharts is synopsis with quick learning and value.

Now is your opportunity to offer our cheat sheets as an instant digital download to your customers. We handle everything so you can get on with running your business and monetizing that massive list you are now creating.

Lead magnets are a valuable and powerful way to reach and engage your audience on a deeper and more meaningful level.

Visit our page here to learn more or reach out to me directly to get started. Either way, I look forward to helping you reach your goals!

Why your business should not be ignoring the Student College Market. 0

How massive is the student college market in the US and what is the overall buying power of these influential consumers

We created this infographic to clearly outline that by ignoring this group of consumers you do so at your own peril. 

Student market info graphic from

Speak to us today about strategies to win at marketing better to students using our quick reference guides as your advertising vehicle.


How to drive new customers to your business in droves using incredible sales aids and promotional products 0

Want to drive new customers and increase your brand presence at the same time? Custom imprinted Permacharts can do just that.

Have a look at this short video and them head on over to this page


Permacharts Sales Aids from Permacharts on Vimeo.


5 Ways To Implement Education-Based Marketing in your Business 0


Here at Permacharts we have been preaching the effectiveness of education-based marketing for decades and finally, the world is listening. When you provide your prospects with valuable information that builds trust and credibility your business begins to turn the corner.

 Here is a great article from Forbes that outlines our philosophy clearly.

Excerpt: Education-based marketing is the sharing of knowledge with the purpose of building trust. It is a strategy that establishes credibility and trust with your customers by using educational messages. Today’s consumer lives in a highly digital and immediately gratifying consumer environment. They don’t have to buy unless it is on their terms and their timetable.

Furthermore, today’s consumers do not want to do business with people they don’t trust. In order for them to trust you, they need to be assured they are dealing with the right company who has their best interests in mind.

Education-based marketing is the direct opposite of traditional marketing, which is done through selling-based messages. Many consumers have had enough of traditional marketing approaches and have grown tired of hearing old and worn out sales pitches. However, when you share important information and facts that help customers make a good buying decision they listen

Read more

To be or not to be Vegan.....that is the question 0

Hello, from the world of Permacharts! where everything is easy to learn with the right info. Did you know that more and more people are turning to a vegan diet for the health benefits? Increased energy, younger looking skin and a feeling of eternal youth are just some of the claims from enthusiastic plant eaters. Going vegan is easier than ever before with veganism becoming increasingly mainstream as more and more people from all walks of life discover the benefits of living this way.   

So what do vegans eat?

Consider this: you already eat plenty of vegan food and you actually quite like it! You're just not used to it being labelled as vegan. Essentially, vegans eat everything and anything that comes from plants: fruits, vegetables, nuts, beans, grains, seeds and pulses. Your favourite quick lunch of beans on toast? Vegan. That bag of salt and vinegar chips you selected for your late night snack? Vegan. The falafel you grabbed at lunchtime? Vegan. The fruit salad you had for breakfast? Vegan. Even some of the cookies you have in your kitchen cupboard could be vegan. Vegan food is everywhere.

See the 12 chart Raw Food series page 

Did you know

Live foods were used in the treatment of disease and have been part of the Western and Judaic-Christian tradition for more than two thousand years
  • The Essenes, a Jewish sect dating from two hundred to three hundred years before the time of Jesus, were said to eat primarily live foods and were reported by anthropological historians to live an average of 120 years


What about Superfoods



Roughly 95% of the products offered by the health food and pharmaceutical industry as supplements are synthetically derived.

Superfoods are a 100% natural product, with these distinct features:

  • Boosts and ensures adequacy of nutritional intake
  • May also be used to target specific areas of healing
  • Provides nutrients needed for optimal function and rejuvenation
  • It may be obtained in a purely whole form (e.g. head of garlic), or purchased in a bottle (e.g. chlorella tablets or blue-green algae)

A synthetically derived nutritional supplement may have a toxic effect when ingested due to its incomplete nature.


  • Synthetic vitamins stimulate the body to “build” a complete vitamin (pulling all mineral and vitamin co-factors from it). Negative impacts of this include:
  • Depletion of the body’s precious mineral and vitamin co-factor reserves and quick elimination of the supplement
  • Larger vitamin quantities are required to actually supplement adequate levels
  • Studies concerning natural vs. synthetic vitamins confirm that synthetic vitamins are 50-70% less biologically active

Keep learning

We are just chuck-full of this kind of information but remember that going vegan is a learning curve. To live as a vegan in a non-vegan world takes both courage and curiosity. Veganism has been around for a long time, but it’s still a relatively new concept to many people. It’s important you allow yourself time to learn about the various strands of veganism - and remember to pat yourself on the back along the way for the progress you've made.

We created these guides to help you get there sooner and for you too learn and understand everything quicker. You will find them truly invaluable and we laminated them, so they will hold up for years!  

Get the 12 chart Raw Food series now that includes a chart on each subject:


  • Lifestyle
  • Wheatgrass Juice, Green Drinks & Sprouts 
  • Food Combining 
  • Detoxification 
  • Juicing 
  • The Raw Kitchen 
  • Dehydration 
  • Superfoods 
  • How to Store Goods
  • Optimal Digestion 
  • Natural Home Remedies 
  • Dips, Dressings &Sauces 


Yes, I want to save 32%!


When first starting out on the vegan path, you may feel a little lost. Well worry not as Permacharts is here to help. These fantastic, easy to understand raw food guides are packed full with facts, detailed information, recipes and other great tips. As a bonus...shipping is free so grab them well they are still on sale!


BTW....doesn't this taco look delicious?




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