Every business owner wants higher conversions at a lower cost. Heck, businesses of all shapes and sizes offer customers and prospects an incentive or a thank you reward at some point in the sales or lead generation cycle, but is it enough to move the needle?
Consider these issues when offering an incentive to customers.
Do cash discounts "cheapening" or '"devaluing" your product or service in a customer's mind?
Is the incentive you are offering really helpful or beneficial to your customer?
Does the incentive offering have a meaningful, real or perceived value or does it reflect poorly on your brand?
At the end of the day, every business wants more customers and better lead conversion but what are the true costs to your business both financially and brand image-wise?
Offer them everywhere. Only pay on a per download-basis
Sliding scale pricing based on volume. The more you give-away the less you pay.
Full tracking and reporting provided. Place the link we provide and you are ready to go!
