5 Ways To Implement Education-Based Marketing in your Business 0
Here at Permacharts we have been preaching the effectiveness of education-based marketing for decades and finally, the world is listening. When you provide your prospects with valuable information that builds trust and credibility your business begins to turn the corner.
Here is a great article from Forbes that outlines our philosophy clearly.
Excerpt: Education-based marketing is the sharing of knowledge with the purpose of building trust. It is a strategy that establishes credibility and trust with your customers by using educational messages. Today’s consumer lives in a highly digital and immediately gratifying consumer environment. They don’t have to buy unless it is on their terms and their timetable.
Furthermore, today’s consumers do not want to do business with people they don’t trust. In order for them to trust you, they need to be assured they are dealing with the right company who has their best interests in mind.
Education-based marketing is the direct opposite of traditional marketing, which is done through selling-based messages. Many consumers have had enough of traditional marketing approaches and have grown tired of hearing old and worn out sales pitches. However, when you share important information and facts that help customers make a good buying decision they listen
The Advertorial 0
The quick reference content created by Permacharts is the perfect 3rd party, unbiased information that any business needs in order to create an effective advertorial for their marketing. See this story that outlines the high conversion rates any business can achieve with great content.
“It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.” –David Ogilvy
Also have a read of my other blog post detailing this technique further.
Speak to us today about how you can use Permacharts quick reference content to increase your conversion rates.