How Content Marketing Can Work for You


Let’s talk content marketing for a few minutes. First off, here is a great description from our friends over at the Content Marketing Institute.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Content is the present – and future – of marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.

We here at Permacharts provide our partners with just that; relevant and valuable content in an informative and fun way. Oh and did I mention that your message presented in the Permacharts format is proven to increase behavioural actions? Check out our page that outlines how our content can increase your bottom-line immediately.  

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  • Peter McGregor
Comments 1
  • Foster

    I would like businesses, both small and large, to learn the bneefits of going out on a limb with their creative. In my experience, too many marketers love to see edgy copy and images that really nail their message but they’re too afraid to go with it. I once had an account executive who refused to show an ad to a client because he was worried that people will notice it! There’s such pressure in businesses to conform, and it’s a shame. I think we need to inspire marketers to take the risks that could produce huge payoffs.

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