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  1. What Makes a Great Lead Magnet and How to Build a Massive Subscriber Database Faster than your Competitors. Have you ever wondered why some blogs and websites get email addresses pouring into their email database while yours remains stagnant? It’s frustrating, that’s for sure. After all, you’re creating all this amazing content, promoting, engaging, building relationships and getting traffic but your email list still doesn’t seem to get moving. So what is it that these blogs and sites are doing differently? They’re offering their readers a free download to entice them into signing up to their email...
  2. To be or not to be Vegan.....that is the question Hello, from the world of Permacharts! where everything is easy to learn with the right info. Did you know that more and more people are turning to a vegan diet for the health benefits? Increased energy, younger looking skin and a feeling of eternal youth are just some of the claims from enthusiastic plant eaters. Going vegan is easier than ever before with veganism becoming increasingly mainstream as more and more people from all walks of life discover the benefits of living this way. So w...
  3. Techniques on how to study better and retain more information We all know studying and retaining more information is a process that must be learned. But did you know that there are some very sound studying techniques to help you and they don't involve long hours huddled over the textbooks. There are a couple of studying techniques that you should understand. They are the spacing effect and surveying. The spacing effect The easiest way to absorb information is to use the spacing effect, a study technique that researchers have called “one of the mos...
  4. 5 Ways To Implement Education-Based Marketing in your Business Here at Permacharts we have been preaching the effectiveness of education-based marketing for decades and finally, the world is listening. When you provide your prospects with valuable information that builds trust and credibility your business begins to turn the corner. Here is a great article from Forbes that outlines our philosophy clearly. Excerpt: Education-based marketing is the sharing of knowledge with the purpose of building trust. It is a strategy that establishes credibility and ...
  5. How to drive new customers to your business in droves using incredible sales aids and promotional products Want to drive new customers and increase your brand presence at the same time? Custom imprinted Permacharts can do just that. Have a look at this short video and them head on over to this page Permacharts Sales Aids from Permacharts on Vimeo.
  6. Why your business should not be ignoring the Student College Market. How massive is the student college market in the US and what is the overall buying power of these influential consumers? We created this infographic to clearly outline that by ignoring this group of consumers you do so at your own peril. Speak to us today about strategies to win at marketing better to students using our quick reference guides as your advertising vehicle.
  7. Fusing Native Advertising with Content Marketing – Part II Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are somewhat familiar Only 3 percent are very knowledgeable So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through a classic example of native advertising — ...
  8. 4 Hot Marketing Trends to Make your Product or Service Rise Above all Others. Every Business Needs More Customers. It doesn't matter if you are a school looking to increase enrolments or a company that wants to remain front and center with your prospects. Every business is looking for that "edge" to stay ahead of the competition and win new customers Using 1 or more of these 4 hot marketing trends will make your product or service rise above all others. 1. Mobile is going to become the center of marketing. From cell phones to smartphones, tablets to wearab...
  9. Fusing Native Advertising with Content Marketing – Part I In the new world of content – the world where all organizations get to produce it – jargon is plentiful. Phrases such as corporate journalism, vendor content, brand publishing and custom content are everywhere. In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts. Their hope is that audiences will be attracted, enticed and educated...
  10. How Promotional Products Complement and Supplement Marketing Arsenals Nothing breaks the ice like a free gift. But promotional products do more than just introduce businesses; they enhance perceived value. In other words, promotional products reflect positively onto the advertiser by creating strong first impressions and rendering tangible brands. Ultimately, this helps unify campaigns by drawing elements of larger entities into customers’ day-to-day lives. Usability, Durability and Longevity Promotional products inherently possess something called pass-along v...
  11. How Content Marketing Can Work for You Let’s talk content marketing for a few minutes. First off, here is a great description from our friends over at the Content Marketing Institute. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Basically, content marketing is the art of communicating with your customers and prospects without selling. It ...
  12. The Advertorial The quick reference content created by Permacharts is the perfect 3rd party, unbiased information that any business needs in order to create an effective advertorial for their marketing. See this story that outlines the high conversion rates any business can achieve with great content. 69 Year Old Marketing Secret Has Been Making Millions for Those "In The Know" “It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the ...
  13. Nutritional Tip of the Day Choices, choices, we all make them daily. Here are some tips to determine the appropriate calorie intake choices you should make to maintain your health! • Food energy is measured in calories; the terms energy and calories can be used interchangeably • Carbohydrates, fats, and proteins in foods provide energy; water, vitamins and minerals do not provide energy; alcohol provides energy but no essential nutrients • The amount of energy you need each day depends on many variables, including yo...
  14. How to Land that Killer Summer Job For some students finding that first summer job is a daunting experience for those looking to get their feet wet in the world of paid work. I found this article from Dr. Randall S. Hansen, Ph.D. that outlines the steps one needs to take to land that perfect summer job. He has some great tips for first timers and for young adults that want to advance over their last summer job. Before you take off to read his advice, be sure to pick up our Permacharts guides on How to Write a Great Resume . ...
  15. When you’re stressed or overwhelmed, where is the best place in the world for you to go to relax? Topic #288 is courtesy of Scott Bekrun in The Daily Post. He asks, “When you’re stressed or overwhelmed, where is the best place in the world for you to go to relax? For me, it’s my yoga mat. Yoga is a discipline that combines exercises with relaxation techniques; the intent is to rejuvenate the body and free the mind from tension and fatigue. Yoga means unity or oneness, from the Sanskrit word “yug” (to join). You do not need to be flexible to practice yoga. People with varying levels of fle...
  16. Have you ever had to fire anyone? One of the functions that managers face many times throughout their careers is have to fire someone. This could be one of the most difficult and most disliked of managerial tasks. Whether your job requires you to do this on a regular basis or once in a while, it can cause a great deal of stress. Stress Management Stress is the impact of wear and tear on your body as you experience everyday living. Everyone has stress and needs a certain amount to be productive. Too much stress can place hig...
  17. Why Are Acupuncture Points so Important? There are countless debates pertaining to whether the practice of acupuncture really works to treat various ailments. Reports range from incidents of migraine relief to nausea from chemotherapy. There are even studies being conducted on animals. But how can we know for sure that your acupuncturist is hitting the right points? When it comes to alternative medicine, there is no real way for patients to familiarize themselves with the standard of practice for diagnosing and treating problems tha...
  18. Permacharts Partners with Educents! We are proud to announce that Permacharts has partnered with Educents, one of the leading provider of discounted education products to schools and homeschooler’s alike. So, how does it work? Educents is an online marketplace for affordable educational products, providing daily deals to students, parents and educators by working with established educational suppliers. Whether it is a science kit, curriculum pack, books or art supplies, they make sure that Educents has the lowest price. Since ...
  19. What is your Learning Style We all learn differently, so that is not really news however what is important is everyone needs to understand what learning style works best for them. We found this interesting article for 2013 that it is still relevant today so have a read http://www.education.com/reference/article/Ref_Teaching_Tips/ Always keep this in mind; regardless of how you learn Permacharts are the go-to for those that want to learn any subject fast. Happy learning everyone.
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