News and Information — promotional products
How to drive new customers to your business in droves using incredible sales aids and promotional products 0
Want to drive new customers and increase your brand presence at the same time? Custom imprinted Permacharts can do just that.
Have a look at this short video and them head on over to this page
Permacharts Sales Aids from Permacharts on Vimeo.
- Peter McGregor
- Tags: advertising content marketing custom imprinting education-based marketing promotional products sales aids
4 Hot Marketing Trends to Make your Product or Service Rise Above all Others. 0
Every Business Needs More Customers.
It doesn't matter if you are a school looking to increase enrolments or a company that wants to remain front and center with your prospects. Every business is looking for that "edge" to stay ahead of the competition and win new customers
Using 1 or more of these 4 hot marketing trends will make your product or service rise above all others.
1. Mobile is going to become the center of marketing.
From cell phones to smartphones, tablets to wearable gadgets, the evolution of mobile devices is one of the prime factors influencing the marketing world. As the focus is shifting to smaller screens, brands will be able to strike up a more personalized relationship with their customers by leveraging the power of mobile.
2. The need for good content will not slow down. Ever. Content, particularly visual content, will rule the roost in the on-line marketing world, evolving into various forms and disrupting the conventional marketing models. Moreover, the speed at which a brand can create amazing content will play a part in their success.
Pro Tip: ensure your website is truly mobile responsive and all your forms have an increased button pixel sizes for easy touch on mobile devices.
Next Step: Discuss with Permacharts about adding our quick reference guide content within your site, making it more informative, educational and share-able on social media.
3. Image-centric content will remain king. As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible. If you look at the social media sites they place an emphasis on images.
An example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies are forms of content audiences are looking for.
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Businesses that private-label our quick reference guides:
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4. Less Will be More - One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages instead of in-depth messages. When you think about some of the top brands in the world like Apple and Google, they clearly value simplicity. A large part of Pinterest’s appeal is its clean, uncluttered, and minimalist aesthetic.
With many consumers feeling burned out by a constant barrage of information and advertisements that scream “look at me”, some of the most innovative marketers are going the opposite direction. They're now making efforts to tone down their campaign messages and not overwhelm consumers with hype.
Pro Tip: The best way to engage with any potential customer to turn them into buyers is to build a relationship on trust and knowledge.
Don't feed your prospects boring salesy brochure-like information. Get to the point, with simple, understandable information.
Provide prospects with 3rd party impartial information that is useful to them BUT also points them to your business as the obvious solution to solve their need.
Next Step: Call us today and find out how our charts can turn prospecting into real revenue for your business.
More and More Businesses are Turning to Permacharts to Fill the Void
We have helped 1000's of companies and organizations over the past 35 years increase sales and revenue.
Regardless of your business goals, Permacharts has an effective solution to get you there. Schedule a call with us today by emailing info@permacharts.com or by calling 1-800-387-3626. We can help increase your bottom line at little to no cost.
How Promotional Products Complement and Supplement Marketing Arsenals 1
Nothing breaks the ice like a free gift. But promotional products do more than just introduce businesses; they enhance perceived value. In other words, promotional products reflect positively onto the advertiser by creating strong first impressions and rendering tangible brands. Ultimately, this helps unify campaigns by drawing elements of larger entities into customers’ day-to-day lives.
Usability, Durability and Longevity
Promotional products inherently possess something called pass-along value, a factor businesses can measure based on three criteria: usability, durability and longevity. An unpractical product will not resonate with customers or demonstrate quality. Nor will a functional product made cheaply or flimsily. This is because durability and longevity affect shareability—how many hands a promotional product reaches by the end of its lifecycle. The more a product is passed along, the more it does for brand awareness and recognition.
PERMACHARTS FACTOID: A Permachart in print form is copied and shared over 100 times each.
Permacharts Sales Aids from Permacharts on Vimeo.
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one years. During that time, the advertiser’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
PERMACHARTS FACTOID: A Permachart has an average ownership lifespan of 7.5 years as the relevant information they contain is highly useful, informative and foundational not to mention very targeted.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message.
My thoughts on promotional products are that they are a form of advertising. There are different ways they can be used. For example, given to existing customers as a reward or an incentive to shop again, handed out to potential new customers, being part of a larger promotional activity, establishing brand or product awareness, just to name a few.
If your business currently uses promotion items in your marketing or you are considering them for your next big promotion I encourage you to look to Permacharts for the best solution and if you want to find out more just click here.
