5 Ways To Implement Education-Based Marketing in your Business
Here at Permacharts we have been preaching the effectiveness of education-based marketing for decades and finally, the world is listening. When you provide your prospects with valuable information that builds trust and credibility your business begins to turn the corner.
Here is a great article from Forbes that outlines our philosophy clearly.
Excerpt: Education-based marketing is the sharing of knowledge with the purpose of building trust. It is a strategy that establishes credibility and trust with your customers by using educational messages. Today’s consumer lives in a highly digital and immediately gratifying consumer environment. They don’t have to buy unless it is on their terms and their timetable.
Furthermore, today’s consumers do not want to do business with people they don’t trust. In order for them to trust you, they need to be assured they are dealing with the right company who has their best interests in mind.
Education-based marketing is the direct opposite of traditional marketing, which is done through selling-based messages. Many consumers have had enough of traditional marketing approaches and have grown tired of hearing old and worn out sales pitches. However, when you share important information and facts that help customers make a good buying decision they listen
- Peter McGregor